PRODUCT SALES AND MARKETING MANAGER

Job Title
Product Sales and Marketing Manager

Department
Sales & Marketing

Reports To:
Chief Executive Officer

Employment Type
Full-Time

Job Summary

We are seeking a highly motivated, results-driven, and commercially minded Product Sales and Marketing Manager to lead the sales, marketing, promotion, and market expansion of our products and services.

The successful candidate will be responsible for developing and executing effective sales and marketing strategies, generating leads, converting prospects into customers, managing client relationships, and building a high-performing sales and business development team.

The role requires a strong understanding of digital products, technology, customer acquisition, sales strategy, branding, and business development. The manager will work closely with management, product, technical, and customer-support teams to ensure that products meet customer needs and achieve revenue targets.

Key Responsibilities

1. Sales Strategy and Revenue Growth
- Develop and implement comprehensive product sales strategies to achieve revenue and growth targets.
- Identify new markets, industries, customer segments, and business opportunities.
- Develop sales targets, forecasts, pipelines, and performance plans.
- Generate and qualify leads through direct sales, referrals, partnerships, networking, events, and digital channels.
- Manage the complete sales cycle from prospecting and presentations to negotiation, closing, onboarding, and customer retention.
- Develop effective pricing, packaging, and promotional strategies in collaboration with management.
- Monitor competitors and market trends to identify opportunities for product positioning and growth.
- Prepare regular sales reports and provide recommendations to management.

2. Marketing Management
- Develop and execute integrated marketing campaigns for the company's products and services.
- Plan marketing activities across LinkedIn, Facebook, Instagram, TikTok, Google, email, websites, and other relevant channels.
- Develop marketing content, promotional materials, product presentations, brochures, and sales collateral.
- Coordinate product launches, promotional campaigns, webinars, demonstrations, exhibitions, and industry events.
- Improve product visibility, brand awareness, customer engagement, and market penetration.
- Work with designers, content creators, agencies, and other marketing professionals where necessary.
- Monitor marketing campaign performance and optimize campaigns based on measurable results.

3. Product Marketing
- Develop clear product positioning and value propositions.
- Understand product features, benefits, target customers, pricing, and competitive advantages.
- Translate technical product features into simple customer-focused benefits.
- Prepare product demonstrations and presentations for prospective customers.
- Gather customer feedback and communicate market requirements to the product and technical teams.
- Support product development decisions through customer and market insights.
- Develop product marketing materials, FAQs, case studies, presentations, and sales guides.

4. Business Development and Partnerships
- Identify and establish relationships with potential business partners, organizations, institutions, and corporate clients.
- Develop strategic partnerships that can increase product distribution and revenue.
- Negotiate business development opportunities and partnership agreements.
- Attend networking events, conferences, exhibitions, and industry meetings on behalf of the company.
- Develop reseller, referral, affiliate, and channel-partner opportunities where appropriate.

5. Team Leadership
- Recruit, train, manage, and motivate sales and business development personnel.
- Establish individual and team sales targets.
- Develop sales scripts, processes, playbooks, and performance standards.
- Monitor team performance and provide coaching and support.
- Conduct regular sales meetings and performance reviews.
- Build a strong performance-driven sales culture.

6. Customer Relationship Management
- Develop and maintain strong relationships with existing and prospective customers.
- Ensure customers receive appropriate product information, demonstrations, onboarding, and follow-up.
- Identify opportunities for upselling, cross-selling, renewals, and subscriptions.
- Address customer concerns and coordinate with relevant internal teams to resolve issues.
- Develop strategies to improve customer retention and lifetime value.

7. Sales and Marketing Analytics
- Monitor sales performance, conversion rates, customer acquisition costs, revenue, and marketing ROI.
- Maintain an accurate sales pipeline and customer database.
- Use CRM systems and analytics tools to track leads and customer interactions.
- Prepare weekly, monthly, and quarterly sales and marketing reports.
- Use data to identify underperforming campaigns, products, markets, and sales channels.

Key Performance Indicators (KPIs)

The Product Sales and Marketing Manager will be measured against:

- Monthly and annual sales revenue.
- Number of qualified leads generated.
- Lead-to-customer conversion rate.
- Customer acquisition rate.
- Customer retention and renewal rate.
- Monthly recurring revenue (MRR), where applicable.
- Sales pipeline value.
- Average deal size.
- Marketing campaign ROI.
- Website and digital marketing conversions.
- Number of new corporate/business partnerships.
- Sales team performance.
- Customer satisfaction and engagement.
- Market share and product growth.

Required Qualifications

- Bachelor's degree in Marketing, Business Administration, Sales, Communications, Management, Information Technology, or a related field.
- Professional certifications in sales, marketing, digital marketing, or product management are desirable.

Required Experience

- At least 3–5 years of experience in sales, marketing, business development, product marketing, or a related role.
- Demonstrated experience achieving sales and revenue targets.
- Experience selling technology products, software, SaaS, digital services, financial products, or other B2B/B2C products is an advantage.
- Experience managing or supervising a sales or marketing team.
- Experience developing and executing digital marketing campaigns.
- Experience with CRM and sales pipeline management.

Technical and Professional Skills

The ideal candidate should have:

- Strong sales and negotiation skills.
- Excellent communication and presentation skills.
- Strong customer relationship management skills.
- Digital marketing knowledge.
- Social media marketing skills.
- Lead generation and conversion expertise.
- Product positioning and go-to-market strategy skills.
- Business development and partnership management skills.
- Strong analytical and reporting skills.
- CRM knowledge.
- Excellent proposal and business writing skills.
- Strong leadership and team management abilities.
- Ability to understand and explain technology products to non-technical customers.
- Strong problem-solving and decision-making skills.

Personal Attributes

The successful candidate should be:

- Results-oriented and commercially driven.
- Confident and persuasive.
- Proactive and self-motivated.
- Customer-focused.
- Innovative and creative.
- Organized and disciplined.
- Comfortable working with targets and deadlines.
- A strong team player and leader.
- Willing to travel for sales meetings, exhibitions, and business development activities when required.

What We Offer

- Competitive salary and performance-based incentives.
- Sales commission and bonuses based on agreed targets.
- Opportunities for career advancement.
- Professional development and training.
- Opportunity to work with innovative digital products and technologies.
- Flexible/hybrid working arrangements where applicable.
- Opportunity to build and lead a high-performing sales and marketing team.

Application

Interested candidates should submit their **CV and a brief cover letter** outlining their relevant experience, sales achievements, and why they are suitable for the position.

Application Deadline: 20th October 2026

Email: infoajumapro@gmail.com

Subject: Product Sales and Marketing Manager